Comments for Local Internet Marketing Victory!

Comment on How to Structure a Local Business Adwords Campaign by Johannes

Johannes — Thu, 21 Jan 2010 19:48:30 +0000

Hi Russel,

Thanks for your response. Have setup a test today and will inform you about the outcome in about a month once I got some valid data!

Would be interested if there are any other readers here that have done similar tests, yet?

Comment on How to Structure a Local Business Adwords Campaign by Kirk Eisele

Kirk Eisele — Thu, 21 Jan 2010 06:24:17 +0000

I’m not entirely sure what my opinion is on your question. While most adwords guru’s would recommend testing all the match types since it is relatively straight-forward to create the extra keyword entries, I understand your point when it comes to low-volume search terms. (Sometimes in local search the volume can be extremely low-volume.) Ultimately I err on the side of caution and go ahead and create/manage the larger list with the match types involved but I haven’t done a detailed comparison to prove to myself that the effort is warranted. If you do a split-test each way and measure the results to see if it was worth it would you mind shooting me a note to let me know your results?

Comment on LocalVictor is Launching a Local Marketing Product by Johannes

Johannes — Sun, 17 Jan 2010 19:39:59 +0000

That’s actually a very good package. Makes it so much easier than trying to explain businesses about the whole range of thing you will be doing for them often making local online marketing sound way to complex for a newbie! Good luck with that approach!

Comment on How to Structure a Local Business Adwords Campaign by Johannes

Johannes — Sun, 17 Jan 2010 19:32:54 +0000

Oh ok. I see what you mean thats a good point. In that case there would however be the possibiliy to use different adgroups instead of campaigns.

A bit of the topic, but whats your opinion with regards to the use of different keyword options. Would you agree to raher use broad match for all keywords in addition to a huge list of negative excluded words, or useing exact and phrase match additionally. I am currently working with both approaches but from a workflow point of view I guess that just using broad with a lot of negatives would be a lot easier as the search volumes are so low ? Would be interesting to hear the opinion of another local search marketer .

Comment on How to Structure a Local Business Adwords Campaign by Kirk Eisele

Kirk Eisele — Sat, 16 Jan 2010 17:25:28 +0000

One of the main reasons to split them is that the ad content is likely to convert differently for the two groups. When you are targeting general dentistry terms (for example) in a geographic area, you are more likely to get better conversion from a more “impulsive” ad. A user that searches for “Santa Monica Cosmetic Denistry” is a different psychology than one who searches for “cosmetic dentistry” and happens to be in the Santa Monica area. That longer phrase will generally be more of a researcher or almost certainly a person taking a more analytical approach in that moment to their search.

As a result, the ads themselves will probably have different content… Thanks for your comment by the way!

Comment on How to Structure a Local Business Adwords Campaign by Johannes

Johannes — Sat, 16 Jan 2010 11:49:30 +0000

Thats an interesting way to you structure local campaigns. I am wondering however whether it is necessary to split regional and gerneral search terms. Even geographicaly targeted for Santa Monica campaings would still show up in New York, if you would search for “Santa Monica Cosmetic Dentistry” or did you make any other experiences with regards to geotargeted campaingns?

Comment on Facebook Profile or Page? by Martin Johncox

Martin Johncox — Sun, 06 Dec 2009 18:37:32 +0000

I blog about this same topic and I urge businesses to use business page – not personal profiles – for their business. If the page has the name of a business, it should be a business page. If the page has the name of a real human being, it could be a business or personal page. For businesses to use profile pages is akin to business vans pulling up to a barbecue in the park with their employees piling out and handing out business information. Also, Facebook may shut down profile pages that don’t have the name of a real person on that. The chances of that happening to any particular business in a year are slim, but it will eventually happen, particularly if a competitor using Facebook the legit way turns you in.

Comment on Google Getting Cranky About Local Business Listings by Local Internet Marketing

Local Internet Marketing — Mon, 23 Nov 2009 06:09:50 +0000

This post has really something to do with my search. I have been looking for many information on internet marketing, and I am very thankful that I found this. Thanks for sharing this information.

I am sharing this to my friends, and also I added your feed to my reader for updates of new posts.

Is there anyone who could share also their knowledge with me on this relevant topic? I am open for more ideas.

Comment on Facebook for Small Business Owners by Dennis Gibson

Dennis Gibson — Mon, 21 Sep 2009 06:55:01 +0000

I use my facebook as my personal website however there are fanpages that would go for business use as well.

Comment on Protect Your Business Name on 5 Social Media Sites by Facebook Profile or Page? « Local Internet Marketing Victory!

Facebook Profile or Page? « Local Internet Marketing Victory! — Mon, 15 Jun 2009 02:40:36 +0000

[...] First, it is important to understand that you need to have a Facebook profile from which you can create a page. Even if you don’t want to actively use it, I recommend creating a page using your business name as the URL for the page just in case you want it later. It would be a shame a couple years down the road to want to have http://www.facebook.com/yourbusiness and have it be gone. At the moment if your business page doesn’t have 1000 fans you can’t specify the username yet but that criteria is purported to be released soon so be ready to check it. For other social media sites to secure your username on, check out my previous post Protect Your Business Name on 5 Social Media Sites. [...]