Creating Loyalty Programs for Small Business
I just read an excellent article on creating loyalty programs for small businesses. It’s by Derek at Social Triggers and it really makes some good points. One of the key takeaways from the post is how big of an impact giving your customers a head start on earning a reward can be if you do it right.
Loyalty programs work for a lot business types from Subway locations to Car Washes and Massage studios. Some industries struggle to make them work. Services with infrequent transactions are a lot harder to come up with a good loyalty program. It isn’t very easy for a dentist or a real estate agent to create something compelling. (If you have heard of some awesome one though let me know!)
Here’s a link to Derek’s article… good stuff!